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Zurich revamps CII to attract singles market

Zurich has responded to complacency in the singles market towards critical-illness cover by identifying opportunities for intermediaries and publishing a consumers&#39 guide entitled, Independent, Single and Sorted.

Zurich has set up a new version of CII plan lifestyle offering rates based on a pay-as-you-go system. Through Allied Dunbar, it is offering a non-smoking 30-year-old male with £100,000 cover over 25 years a monthly rate of £12.20. Zurich currently places 16 per cent of its CII business with Allied Dunbar but hopes to drive the relationship forward.

Zurich&#39s surveyed 500 single people between the ages of 35 and 45 and found that only 6 per cent would consider CII.

Product management and development director Simon Foster says: “With the onset of depolarisation, there is an erosion of the traditional business model and IFAs need to consider new areas of revenue.”

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