The report, from think tank Future Laboratory, investigates and evaluates the key forces and trends that are shaping the areas of business, community, media, culture and travel in 21st century Britain.
Other key findings include a significant cultural re-booting as over 50’s have more time and disposable income and are enjoying the rich cultural life of Britain.
The study also reveals that “womenomics” is a new driver in the world of business. Zurich says right brain thinking traits such as creativity, collaboration and empathy are helping businesses better engage with and today’s sophisticated, brand savvy consumer.
Zurich’s UK chief marketing officer Mark Searles says “As a leading financial services provider, we recognise that we live in a dynamic, fast moving world. It is by understanding this culture of change that companies like ourselves are able to gain insight into the new needs of their customers and shape their products and services accordingly.”