View more on these topics

Zurich posters bid to build household name

Zurich is running a widespread advertising campaign to build its brand.

The campaign is starting with 1,500 posters at road, rail and Underground

sites and will develop into other media later this year. The posters will

have “attention-grabbing headlines and warm, inviting visuals”.

The company says the campaign is the first step in establishing the brand

as a household name in the UK.

It is part of a global strategy to solidify the firm&#39s reputation as a

provider of innovative risk solutions.

General insurance corporate communications director Jane Reed-Thomas says:

“This campaign marks a significant step in our plans to build public

awareness of the Zurich brand in the UK. Although awareness levels are

currently modest, the brand has the strength and depth to support

commercial and personal business both in national and international



Private Label offers brokers bigger fees on tracker loans

Private Label and Verso are paying IFAs an enhanced fee on penalty-freetracker mortgages to promote free advice for borrowers.Private Label says the move is a response to the dilemma facing IFAs whowant to recommend trackers but are afraid their clients will not want topay fees for advice.The packager says most borrowers are not prepared to […]

Independent View

A national newspaper claimed recently that Friends Provident is likely touse its proposed flotation to raise about £1bn to help fund itsparticipation in the fiercely competitive stakeholder pension market.This should, quite rightly, strike fear into the hearts of some of thesmaller product providers which intend to be players in the pension marketin 2001 and beyond. […]

Dunbar steps up drive to recruit network IFAs

Allied Dunbar is appointing a new sales director of its franchise networkas part of its bid to woo network members to its franchise operation.Andy Ferns is taking over from chief executive Keith Baldwin, who has alsobeen sales director for 10 years.Dunbar says it is still on a recruitment drive to attract network membersand sole traders […]

Costs split agreed on watchdog

A deal has been reached between Aifa and the ABI which will see insurersmeet 85 per cent of subscription costs for the new Financial OmbudsmanService.The proposed split will see IFAs paying the remaining 15 per cent. Theagreement is subject to regular review under the principle of “the userpays”.IFAs are responsible for generating slightly morethan 50 […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers. Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm