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Zurich posters bid to build household name

Zurich is running a widespread advertising campaign to build its brand.

The campaign is starting with 1,500 posters at road, rail and Underground

sites and will develop into other media later this year. The posters will

have “attention-grabbing headlines and warm, inviting visuals”.

The company says the campaign is the first step in establishing the brand

as a household name in the UK.

It is part of a global strategy to solidify the firm&#39s reputation as a

provider of innovative risk solutions.

General insurance corporate communications director Jane Reed-Thomas says:

“This campaign marks a significant step in our plans to build public

awareness of the Zurich brand in the UK. Although awareness levels are

currently modest, the brand has the strength and depth to support

commercial and personal business both in national and international

markets.”

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