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Zurich offers factory gate pricing on Sterling bond

Zurich has introduced a factory gate-priced version of its Sterling investment bond.

Due to go live this week, it will sit alongside the existing standard, high-allocation and exit penalty-free charging structures.

The factory gate-priced version requires advisers to agree commission with clients up front. The agreed amount is then funded through an initial, establishment or fund-based charge. Zurich expects demand to be driven by fee-based advisers and advisers using a trail-based model.

It has also developed a modelling tool which can be used by advisers to work out the impact that the different charges and remuneration structures will have on the bond’s performance.

Advisers can request quotes and apply online through Zurich’s extranet.

Sterling Investment Management director Paul Wright say: “We recognise that there is more than one distribution model that meets the needs of customers and distributors. We aim to make it easy as possible for advisers to make the right choices for their customers and themselves and to have access to the wide range of benefits that the Sterling bond offers.”

Churchill Investments head of research Warren Perry says: “It will probably be a cleaner product but if an adviser is going to take commission it has to be agreed with the client anyway. That is just part of the regulatory world we live in.”

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