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Zurich IFA Group changes its identitiy to Zurich Intermediary Group

Zurich IFA Group changes its identity today to Zurich Intermediary Group.

Zurich’s strategy is to capitalise on the opportunities created by the changing regulatory environment, widening its appeal beyond IFAs, to multi-ties, hybrid players, banks, building societies and other intermediaries.

Zurich Intermediary Group has recently completed a new deal with Openwork, for investment products and a new suite of protection products.

Managing director Chris Gillies says: ” By fully embracing the Zurich brand, we will no longer have a separate look and feel from the rest of the Zurich Group. To meet the future demands of the market, our new business proposition from product design through underwriting to new business issue – will be organised into a single value chain focused on a mutually profitable partnership with distributors and customers.”

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