Hanks will be responsible for maximising the distribution of the Zurich corporate pension proposition.
He will report to head of corporate distribution Stephen Lefley and will be located in Cheltenham.
In his role at Winterthur Life, Hanks was responsible for securing new DC pension sales from actuarial and employee benefit practices.
Before this, he was regional pensions manager at Eagle Star Group which later became Zurich.
Lefley says: “Melvin is a highly talented sales manager with extensive contacts in the UK pension market. He has an excellent reputation and his appointment underlines our commitment to achieving our goal for excellence in the corporate pensions arena.”