Zest has created two risk-profiled funds, one defensive and one balanced, for the Midlands IFA which has 20 self-employed advisers.
Buckles was the first IFA to trial the service.
Merchant Investors head of sales and marketing Richard Ellis says: “We have worked closely with Squirrel to design and build a range of funds that importantly matches its investment style and the risk profiles of its clients.
“The end result provides Squirrel’s clients with a competitively priced and expertly managed investment proposition.
He adds: “The opportunity is vast for those IFAs who are ready to change their business process and start to command value of funds under management.
“We have already far exceeded our initial targets of interested IFAs, and the variety of firms we are talking to is staggering – from small firms to big networks.”
Squirrel Financial Management director Ian Bascombe says: “It has long been recognised in the industry that there is a need for a more process-driven investment proposition, which will add value to our client offering.”