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Work to prove our reputation

I was interested to read Derek Forbes&#39 letter in the January 23 edition of Money Marketing in response to my article.

The subject is, of course, the fraught question of ethics and I am not sure I would go along with the headline, Ellis is a little too late with a lesson in ethics.

Derek has made some very pertinent comments. The only response I would make is that, as professional people, financial advisers need to make sure that they approach their business with appropriate skill, care and diligence.

The fact that insurance companies may accept “dodgy” business, for example, the problems 10 years ago with personal pensions, does not absolve the adviser from responsibility.

I think we all need to work hard to prove the reputation of the sector to clients and the media. Arguably, this is perhaps the biggest issue we face.

It is very important, in my view, to stop any talk of ethics or values degenerating into merely a debate about compliance and what it is permissible to get away with.

John Ellis

Head of public affairs,

LIA,

Rickmansworth,

Herts

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