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Woolwich starts ISA publicity blitz

Woolwich has started a publicity blitz to herald its range of individual savings accounts due for launch in April.

The bank says it wants to develop a consumer brand that is simple and appealing for the man on the street as well as the serious investor.

It will also offer an on-line ISA facility which allows consumers to gain up-to-date information on their investment and make instant withdrawals and deposits.

The publicity blitz under the banner &#39ISAve&#39 will use in-branch promotions, press advertisements and a direct mailing campaign to Woolwich&#39s 2.5m existing customers.


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