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Women’s IFA group broadens awards

The Women’s Financial Ad-viser Group is gearing up for a new award scheme after rebranding and moving to encompass a wider swathe of the female adviser market.

The enlarged awards will include whole of market advisers, multi-tie, tied, mortgage advisers and paraplanners, as well as the original award of best female independent financial adviser. The awards will be presented on January 26 next year.

Nominations must be submitted by October 10, with entries closing on October 17.

Founder and chairperson Fiona Price says with many male advisers facing retirement in the next few years, women already working in the sector are well placed to advance their careers.

She says: “Everyone keeps wondering where the new blood is coming from in our industry. Well, it is sitting in our own offices.”

The first winner of the Woman IFA of the Year award, Hornbuckle Mitchell director Viv Belcher, believes the wider categories will allow paraplanners who want to stay in the back-office to gain industry recognition, saying it is not only the advisers who matter.

Belcher says: “With the way that the industry has moved, and the changes to the market since depolarisation, this is the obvious way for things to go. For me, the lasting effect was gaining new clients and it has given me a voice within the industry that I had never had before.”

Last year’s winner, Heron Hill Financial Management founder and managing director Saran Allott-Davey says: “Entering the award and going through the judging process was a real learning experience.”


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