Women are much less interested in finding out their future pension entitlement than men, according to Alexander Forbes Financial Services.
It says only 18 per cent of visitors to its pension forecasting website www. retireontarget.com, launched in June, are women.
The firm believes promotion of pension issues should be aimed specifically at women, who are less likely than men to have adequate provision.
AFFS says most people visiting the site are over 30, with 57 per cent of users aged 30-49.
Marketing director David Marlow says: “This extreme difference is somewhat shocking. With fewer working years and a longer life expectancy than men, women have less time to save for a pension so there is more urgency for them to sort out their pension provision. Women who find that they have a large pension shortfall are best advised to talk to an IFA about their options.
“We welcome moves by the Government and will be interested in their outcomes but one cannot help thinking that they might have come a little too late. Education is urgently needed.”