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Women IFAs offer lifestyle planning

A million UK businesses are owned by women, contributing over 115bn to the economy and expanding the need for female-focused financial advice, says new IFA firm Elements.

Elements is a service dedicated to women and delivered by women. It says its proposition is no-nonsense independent advice given by female IFAs selected for their skill and attitude.

Founders Adele Jones and Caroline Anstee have a total of 44 years’ experience in the industry between them.

Jones started her career in internal auditing and compliance, becoming an IFA in 1996.

Anstee previously worked in retail banking, moving to financial services in 1990. She has worked as an IFA since 1997.

The firm intends to offer full lifestyle planning, looking at events that affect women such as marriage, family planning and divorce. Future plans include expanding to offer other professional services including female lawyers and accountants.

Jones says: “We are in no way suggesting that female financial advisers give better advice than their male counterparts. We have observed that women want different things from financial advice. They are more interested in building a long-lasting relationship with their adviser and appreciate that a female adviser will understand that needs change through life, through career breaks, marriage, maternity and divorce.”

Chase de Vere research manager Justine Fearns says: “Some people have a strong preference for speaking to a man or a woman but most bigger IFA firms have a combined workforce, anyway. They have spotted a niche and have the experience but the important thing is getting the advice right.”

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