The guide covers the different types of adviser and the qualifications they have. It is available on the Rubii.co.uk website.
WizardLearning.com director Mike Goldsmith says: “Many consumers find it difficult to rate financial planning qualifications against other academic qualifications, and the guide addresses this.
“By contrasting adviser qualifications with other academic qualifications it helps consumers understand the knowledge levels that advisers have obtained and the work that has been carried out to achieve these qualifications.”
Rubii.co.uk director Toby Goldblatt adds: “Consumers are looking for trusted advisers not just reams of letters and qualifications.”