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Witan to help skier reach the summit

Witan is to sponsor 19-year-old top skier Chemmy Alcott for five years.

Alcott, who has been billed as the Kournikova of the slopes, is ranked eighth in the world for her age.

She skied in the Salt Lake City Olympics, achieving 14th in the combined event, and made the cut in all five disciplines – super G, slalom, giant slalom, downhill and combined.

Alcott is now in training for the 2006 Olympics, to be held in Turin.

The sponsorship deal sits between Witan&#39s support of children&#39s charity Tommy&#39s and the Royal Horticultural Society.

Witan is bucking the usual trend of providing sponsorship to sportspeople at the top of their career by supporting them during the slog to the top when they need it most. Skiing is not currently eligible for lottery funding.

Marketing manager James Budden says: “We believe that Chemmy has great prospects and that she will prove to be a popular standard bearer for Witan. We hope our sponsorship will help her to deliver medal success.”

Alcott says: “I am thrilled to sign up with Witan and I am flattered that the company has taken such an interest in my career.

“Just knowing that I can plan months in advance and will not be restricted by a lack of funding will make an unbelievable difference to my chances.”


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