Witan investment trust is starting a national and consumer press ad
campaign in September to promote its Jump children's savings plan.
Witan, which says it is one of the oldest and biggest investment trusts in
the UK, with about £2bn under management, is running the £300m
ad campaign until mid-December to raise the profile of Jump among the
public and IFAs.
The campaign has five different ads with a range of characters from
children to grandparents devised by CCHM ad agency and supported by direct
mail. There is also a new website at www.jumpsavings.com.
Witan set up Jump about 18 months ago and since then over 10,000 accounts
have been opened and about £10m has been invested in the trust.
The company hopes to see another £5m invested by the end of the year.
Witan says about a quarter of this business has been carried out by IFAs,
with the rest from direct sales.
Jump is also sponsoring the baby charity Tommy's Baby Day on November 2 to
promote research into premature death, miscarriage and stillbirth.
Witan marketing man-ager James Budden says: “Jump is an easy flexible way
to invest for children of any age and we are using the campaign to inject
humour and make the plan the first choice for children's savings.”