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Witan aiming to Jump start children&#39s savings

Witan investment trust is starting a national and consumer press ad

campaign in September to promote its Jump children&#39s savings plan.

Witan, which says it is one of the oldest and biggest investment trusts in

the UK, with about £2bn under management, is running the £300m

ad campaign until mid-December to raise the profile of Jump among the

public and IFAs.

The campaign has five different ads with a range of characters from

children to grandparents devised by CCHM ad agency and supported by direct

mail. There is also a new website at

Witan set up Jump about 18 months ago and since then over 10,000 accounts

have been opened and about £10m has been invested in the trust.

The company hopes to see another £5m invested by the end of the year.

Witan says about a quarter of this business has been carried out by IFAs,

with the rest from direct sales.

Jump is also sponsoring the baby charity Tommy&#39s Baby Day on November 2 to

promote research into premature death, miscarriage and stillbirth.

Witan marketing man-ager James Budden says: “Jump is an easy flexible way

to invest for children of any age and we are using the campaign to inject

humour and make the plan the first choice for children&#39s savings.”


Dennis Holt

Born: Lancashire, October 28, 1948 Lives: In Kent with wife and three children in their 20s. Education: BA (Hons) History, University of Leicester. ACIB professionalqualification. Career: Lloyds TSB, 1970-2001. Started as a graduate trainee with Lloydsand became manager of a Liverpool branch in 1980. Held a series of positionin banking and insurance and became group […]

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