View more on these topics

Winterthur to drop name and take Credit Suisse branding

Sipp specialist Winterthur Life is dropping its name and adopting the brand of parent firm Credit Suisse in a bid to raise its profile in the UK.

The move is due to take place within 18 months and will see the Winterthur brand disappear in the UK but not in other European countries where the brand is better known.

Winterthur was founded in Switzerland 125 years ago. It introduced its brand in the UK in 1995 when it decided to ditch the name of subsidiary Provident Life, which it acquired in 1981.

But the change has failed to make an impact with IFAs, who say many of their clients have not heard of Winterthur and prefer to buy products from better-known providers.

The life office says the new name has yet to be decided but confirms that it will be based around the brand of Credit Suisse, which acquired Winterthur in 1998.

Group sales and marketing director Mike Kellard says: “We intend to rebrand in the near future as Credit Suisse has more consumer recognition than Winterthur&#39s specialist name.

“We will decide on when to introduce the changes soon.”

Roberts Clark director Jo Roberts says: “It makes sense. No client that I have ever come across has even been able to pronounce the Winterthur name because it is not easy enough to remember. Far more people know of Credit Suisse.”

Recommended

Correspondent lending move from Preferred

Specialist lender Preferred Mortgages is entering the correspondent lending market and has signed up its first packager partner, Solent Mortgage Services.It says it is taking this style of lending a step further than the likes of GMAC-RFC – giving the packager more control by allowing them scope to create their own products based on set […]

Self Cert from L&G mortgage club

Legal & General&#39s Mortgage Club is offering a self-certification mortgage at 4.09 per cent aimed exclusively at self-employed and employed customers.The rate is 1.75 per cent above the current Bank of England Base Rate of 4 per cent and then discounted by 1.66 per cent for the first two years.Following the discounted period, the mortgage […]

A consumer&#39s view

As returns from equity investments continue to look dull, an increasing number of investors are turning to buy to let as an alternative, particularly in the area of long-term savings and pension provision.The worry is that when everybody thinks now is the time to do something – invest in tech stocks in 1999/2000, classic cars […]

Ex-Misys IFA director Wright is joining EMX

Former Misys IFA Services networks director Max Wright is joining EMX as head of sales and marketing.Wright, who was also marketing director at Misys, will be responsible for communicating the benefits of new improvements to the EMX electronic message exchange service due to be brought to the market in the coming months which aims to […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment