Winterthur Life, the life and pension arm of Credit Suisse, has appointed London business communications agency VLP to handle its PR and media relations.
The agency's brief is to focus on raising Winterthur's trade and consumer profile in the growing preand post-retirement marketplace.
VLP says it will be focusing on promoting Winterthur as having an innovative app-roach to pensions and its position as one of the UK's top 10 providers of group personal pensions and single-premium personal pensions through IFAs.
It also hopes to raise Winterthur's profile as a leading provider of self-invested personal pensions.
VLP says Winterthur is ideally placed to comment on a variety of issues and it will be looking to position the life office as an agenda-making player on annuities, income drawdown, stakeholder, polarisation, Sipps and pensi ons and divorce.
The agency is working alongside lobbying agency AS Biss to increase awareness of Winterthur's involvement in lobbying. One current campaign is aimed at pressurising the Government into relaxing the requirement to buy an annuity at 75.
VLP's main areas of expertise are business to business, corporate, new media and public affairs.
Managing director John Levick says: “The UK pensions marketplace remains extremely competitive. We are delighted to have the opp-ortunity to work with Win-terthur to cement its position as one of the leading pension brands.”
Winterthur head of corporate communications Marie Maher says: “VLP beat some competition from big household names. We have worked with them in the past and we were impressed by their creativity and that is what we were looking for.”