View more on these topics

Windsor Life rebrands as ReAssure

Closed-book provider Windsor Life has rebranded as ReAssure.

A statement on the company’s website says the new name “reflects how different our business is now, how we have changed and our plans for the future”.

The change follows the transfer of around 500,000 Barclays Life customers to the closed provider in November last year.

ReAssure chief executive Graham Singleton says: “We’ve chosen a name which reflects how we want our customers to feel – reassured. Alongside the consistently good relative fund performance our customers have experienced, to support this we have undertaken significant investment in the company during the past two years, in both our staff and infrastructure.

“Delivering the right customer outcome is central to our business model and we will continue to make substantial investments in 2012, making it easier for our customers and their financial advisers to do business with us.”

The firm has regularly been in the headlines in recent years with advisers complaining about the provider’s service standards.

In March 2008, Hargreaves Lansdown reported Windsor Life to the FSA after at least 30 of its clients were left waiting for annuity payments and policy transfers.

In June 2009, research from the Annuity Clearing House revealed Windsor Life was the worst offender when it came to pension transfer delays, taking around 10 weeks to transfer pension money.

Singleton says the firm will be launching a secure online access for customers and their advisers to access policy information and execute certain transactions.

He adds: “We’ll be launching a new, online ’consumer panel’, a mechanism to get direct customer and financial adviser feedback on some of our planned changes and initiatives so we can continue to improve what we do”.


News and expert analysis straight to your inbox

Sign up


There are 5 comments at the moment, we would love to hear your opinion too.

  1. Good to see Windsor spending their (customer’s) money on the important things instead of trivialities like service.

    Good on the FSA for taking swift action and ensuring Windsor adheres to TCF principals too.

    Oh, hang on…

  2. Are people going to get confused between Re-assure and the broker Re-Assured?

  3. Ah yes, that’s all very well, but will it ?

  4. Given that a search for Windsor Life brings up negative results regarding transfer delays I’m not surprised they’d want to change their name.

    But it’s the type of name that can easily backfire. When I spoke to them today I was far from reassured – pun unavoidable since it’s exactly how I felt as a customer.

    When I started the policy it was with Barclays Life and I could walk into any Barclays bank branch to discuss it. Then it became Windsor Life and now Reassure with black & white letter-headed paper that looks like a photocopied logo made by a child. It states an email address on the letterhead which, if used, auto-replies from a sender called “HCL” telling you they’ll reply by post (!) and the phone service doesn’t even state the company name on answering. The opening recorded line today was: “My name’s Paula”. None of that reassures anyone, does it?

    I had to answer a whole raft of security questions to be able to ask a generic question relating to standard documentation, yet I’m barely sure of who is on the other end!

  5. Good afternoon
    Policy number: B00772781
    I need an updated cast equivalent transfer for use in my divorce proceding. My case goes to court on Monday 27/8/13. I do hope that you could give me the information within the time scale.
    Kind regards
    Jill Murray mob 07807051879
    Flat 1
    10 Birch Grove
    TA1 1EE

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm