The curtain rises on the new Scottish Widows television advertising campaign on Sunday, February 15 at 9.20pm.
To mark the occasion, Scottish Widows, one of the leading providers of life, pensions and investments in the UK, is giving three lucky readers the chance to win a luxury weekend for two in Palma.
The trip includes return flights, private transfers and two nights' accommodation at a top hotel. Palma has something for everyone, whether you want to visit an art gallery in a converted mansion or enjoy an evening in one of the island's best restaurants on the waterfront.
The latest advert was filmed in Palma and is set backstage at a production of A Midsummer Night's Dream. The advert features the Widow – a symbol of positive outlook and confidence – reassuring the performers to take to the stage with confidence.
The campaign, called Show of Confidence, marks 20 years of Scottish Widows' TV advertising and heralds a new dawn as the Widow takes an unprecedented role – interacting with others. The new advert reinforces Scottish Widows' core brand values of quality, trust and confidence. These values are increasingly important to customers and have helped to establish Scottish Widows as a leading brand in the UK.
To find out more about Scottish Widows' range of products, call your usual Scottish Widows sales consultant or visit www.scottishwidows.co.uk/ifa.
For a chance to win, answer the following questions and send your entry and contact details (including phone number) to email@example.com or fax your entry to Neil Cameron on 0131 667 3751 to arrive no later than Friday, February 27.
1) What is the name of the new Scottish Widows advertising campaign?
a. Show Time
b. Show Boat
c. Show of Confidence
2) The Widow is behind the scenes at which Shakespeare play?
a. Romeo and Juliet
b. A Midsummer Night's Dream
3) On what date is the new TV advert broadcast?
a. Friday, February 13
b. Saturday, February 14
c. Sunday, February 15
4) What theme would you choose for a Scottish Widows TV advert?
Prize draw rules
The competition is open to registered IFAs only.
No purchase necessary.
No more than one entry per person will be accepted.
Entries that are altered, illegible or not in accordance with the rules of entry will be disqualified.
The winners will be notified by telephone.
The closing date for receipt of entries is Friday, February 27, 2004.
There is no cash alternative to the prize and the prize may not be transferred by the winner.
Prizes are valid for travel from March 1, 2004 to June 30, 2004 (excluding Easter weekend).
Travel restrictions apply.
The judge's decision is final.