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When will ESG take off with advisers?

The buzz around sustainable and ethical investing has been growing in recent years as more people become environmentally and socially aware.

In response, asset managers such as Schroders, Investec and Aegon have all jumped on the bandwagon and are pushing a vast array of funds with an ethical dimension as the appetite for responsible investment increases.

Many of the largest industry players are now incorporating environmental, social and governance principles into their investment processes.

ESG is a broad term used to describe a range of considerations associated with responsible investing which typically tend to avoid stocks in tobacco or firearm companies, for example.

There is no set industry standard for ESG, so fund managers have their own criteria and scoring systems, and  the only way to tell the difference is to look at what the fund is holding.

Managers argue that ESG-focused investing can increase returns over the long term and also mitigate reputational and financial risk.

Standard Life Wealth head of investments Julie-Ann Ashcroft says ESG needs to be thought about as an integral part of portfolio construction rather than one product in isolation.

She says: “ESG considerations do not include consideration of valuation or growth. However, many environmental and social considerations can highlight areas of growth, for example the opportunity in the field of clean tech for a company that produces battery components.

“We strongly believe that considering ESG gives us an advantage in understanding the key risks and assessing the quality of any investment. Fundamentally, companies that behave responsibly make better long-term investments.”

Meet the manager: Royal London AM’s suistainable investment head Mike Fox

While fund managers are embracing ESG approaches, anecdotal evidence suggests advisers have been less positive about recommending them.

Capital Asset Management chief executive Alan Smith says this is because most clients are older investors and less interested in ESG investing.

He says: “Most wealth advisers primarily deal with the retirement market. A vast majority of people around retirement age are not very concerned about ESG investing, whereas the next generation of investors coming through are far more interested.

“Interest will increase over time as advisers take on younger clients who are far more passionate about it.”

Royal London Asset Management head of wholesale Phil Reid says that asset managers need to do more to help advisers.

He says: “When faced with socially responsible investment funds, ESG portfolios, responsible investment strategies and impact investing, it’s often unclear what the distinctions are. We think that asset managers should be doing more to help advisers, and to help them educate interested clients about what these strategies really involve.

“I see the level of interest in sustainable investing growing rapidly as advisers take on a new generation of younger clients, they’re likely to see more interest in these sorts of strategies, and their clients will want to dig much deeper into what’s actually going on in these funds.

“Knowing whether an ESG fund actively excludes certain sectors, or specifically picks stocks that offer some sort of net benefit to society, and what technical analysis is being used to determine this could become an important part of due diligence for lots of advisers.”

Critics argue that ESG investing can hinder returns because they avoid “less ethical” companies.

However, there is growing evidence that suggests that funds which adopt an ESG approach will boost fund performance. According to research by Hermes, well-governed companies tend to outperform poorly governed ones by an average of over 30 basis points per month.

Hermes Global Equities team portfolio manager Louise Dudley says: “We look for long-term sustainable companies that are making good business decisions.

“Increasingly we are seeing with more and more companies a lot of market value coming from the strength of their brand. So how they act and behave is very important

“We have found that companies with favourable ESG characteristics have tended to outperform companies with negative characteristics, mainly driven by good governance.

“The impact of environmental and social factors has been negligible, but there has been a strong link between underperforming companies and poor corporate governance.”

Dudley says that while Hermes does not make hard rules about how it assesses a business overall for its merits, there are some behaviours it does not think are acceptable.

She adds: “It is more about the behaviour of companies rather than the business area. We wouldn’t wish to purchase stocks and that include tobacco or child labour, for example.”

However, there have been some criticisms of ESG investing, with funds having exposure to investments that might not be seen as ethical or sustainable such as tobacco.

Some commentators have suggested that clarity is needed around the strategy funds are pursuing to avoid ‘greenwashing’ – where companies make claims about their green credentials through marketing rather than actually implementing green business practices.

Smith says: “There are huge challenges in having something that is ESG complaint.

“A one size fits all is unlikely to deliver a successful outcome for a vast majority of people who have different opinions about what they regard as ethical.

“In the past, asset managers have produced lots of very attractive brochures for funds.

“However, when you lift the lid on the holdings in the portfolio, you could frankly drive a coach and horses through it in terms of ESG responsibilities.”


ESG: A nice to have, or an important consideration?

Watch Joanna Crompton’s three short videos on investing with an Environmental, Social & Governance (ESG) approach to find out what ESG means, why it’s important, and how her team puts ESG investing into practice.

M&G unveils ESG global high yield fund

M&G Investments has launched a global high yield fund with ESG screening. The new strategy, which is co-managed by James Tomlins and Stefan Isaacs, will invest a minimum of 80 per cent of its assets in global high yield bonds across issuers, geographies and sectors. The managers will use a three-phase screening process to incorporate […]


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There are 3 comments at the moment, we would love to hear your opinion too.

  1. Philip Castle 2nd May 2018 at 7:00 pm

    It will take off with clientts when an adviser (or the FCA) who has been assessing their attitude to risk and capacity for loss and documenting that eitehr ahs NO ESG question of their fact find or it’s so wishy washy the cleintdidn’t know what the hell the advsier was talking abotu and a complaint is then upheld at the FOS that their ATESG has not bee assessed in any meanigful way whatsoever. We changed from using a yes/no question on ESG nearly a deacde ago and now nearlly over 80% of our clients opt for an ESG approach of some shape or form.

    • Philip Castle 2nd May 2018 at 7:04 pm

      An ESG filter on a purchase list isn’t difficult. There are plenty of providers out there who apply it on existing non ESG fund to produce and ESG version. Performance wise they also stack up. You don’t have to cut your nose off to spite your face and model poetfolios can be constructed to ensure ATR and fund risk level is matched to the client.
      I would however state that it is still much more difficult to create a Sharia compliant/based (they are different) portfolio to match a specific ATR level however and NEST’s offering is about where Ethical Funds were 20 years ago.

  2. Philip Castle 2nd May 2018 at 7:11 pm

    Phil Reid of Royal London said “We think that asset managers should be doing more to help advisers, and to help them educate interested clients about what these strategies really involve.”,
    If you are an adviser and don’t know where to start (and you should as there WILL be complaints in due course about advisers who haven’t carried out an ATESG assessment in due course at part of the MANDATORY Know your Client process, as a fact find is NOT an FCA requirement KYC IS)tehre are very good resources out there to help you and your clients such as free to use as sponsored by several forward thinking fund firms.

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