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Wig links with IFAP to offer online search

IFA Promotion is teaming up with the Women&#39s IFA Group to provide a version of its Find an IFA facility on Wig&#39s website.

The move is part of IFAP&#39s ongoing strategy to foster partnerships with high-traffic financial websites and provide them with white-labelled versions of its search facility.

The partnership with Wig will see the female-only IFA&#39s website carry IFAP&#39s Find a Female IFA and Find a Media IFA facilities. It is the 38th deal that IFAP has entered into with the aim of generating more business leads for its IFA membership.

IFAP chief executive David Elms says: “This is the 38th version of Find an IFA and the eighth version of Find a Media IFA that we have developed.

“The link-up with Wig is a real sign of the successful online strategy we have been working to. Having this search facility available on Wig&#39s website will without doubt enhance our capability of putting more and more consumers and journalists in touch with IFAs.”

Wig founder and chairwoman Fiona Price says: “I am delighted with the link-up with IFAP. It makes obvious sense to both organisations which promote a worthy cause. No doubt it will help boost business of our members by raising the profile of women IFAs to consumers.”


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