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Widows is set for Virgin Money white-label deal

Scottish Widows is believed to have struck a deal to white-label its protection products to Virgin Money, according to Money Marketing sources.

It is understood that discussions between the protection arm of Widows and Virgin have been going on for the past year and an announcement is expected soon.

It is understood that the relationship will be similar to the deal that Widows has with Asda.

Virgin Money currently offers life insurance and mortgage life insurance with or without critical-illness cover through Virgin Money Life which is owned by Reassurance UK Life Assurance.

Widows market director (protection) Nick Kirwan would not comment but refused to deny a deal.

Virgin Money PR and communications director Gordon Maw says: “There is nothing that we are aware of at all.”


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