View more on these topics

Widows defends annuity pricing as ABI reveals provider rates

Gregg McClymont

Scottish Widows has defended its annuity pricing after the provider was exposed as offering the worst standard rate to a healthy 65 year old with £18,000 to invest.

Last week, the Association of British Insurers launched its ‘Annuity Window’, an online tool which allows users to compare annuity rates from 27 different providers.

While the information provided by the tool is limited – it only shows the rates offered to 65 year old savers with £18,000 to invest and does not include all providers – it allows users to see sample rates from a wider range of insurers than was previously possible, including those who do not compete for new annuity business.

The tool shows that for a healthy 65 year old from Manchester who invests £18,000 in a single-life annuity, Scottish Widows offered the worst rate at £840 a year in July. This is 31 per cent lower than the best rate of £1,100 offered by Reliance Mutual.

Scottish Widows head of annuity propositions Mike Teall says the provider has improved the rates it offers to customers since the ABI collected data for the Annuity Window.

He says: “This survey is based on a very limited sample of price points. We are always looking to improve customer outcomes, hence our investment in an enhanced annuity, and you will see that in this area we are competitive for an £18,000 annuity. 

“With regard to our rates for healthy customers, we have already put through a rate increase since these rates were collected and we will continue to monitor.”

Syndaxi Chartered Financial Planners managing director Robert Reid says: “If Scottish Widows cannot offer value for money it should make sure its pension customers buy an annuity from someone else.”


News and expert analysis straight to your inbox

Sign up


There are 2 comments at the moment, we would love to hear your opinion too.

  1. Annuity rates have been steadily increasing in line with gilts. It would be interesting to guage whether the increases are solely connected with this or are Scottish Widows genuinely interested in providing a better deal for their healthy annuitants?

  2. I’m not quite sure what all this annuity fuss is about. Surely Scottish Widows can make its own mind up about whether to be competitive in annuity markets or not. The most competitive annuity providers should be those who have the scale to reduce costs and pass on as much of the yield as possible to annuitants. Forcing uncompetitive providers to be a bit more competitive won’t solve the issue that people need to use the OMO to get the best deal. Maybe someone needs to publish an annual league table, rating annuity providers from top to bottom, based on a wide range of different types of annuity. The providers should then declare their position on their retirement packs. I’m sure that providers who don’t want to be active in the annuity market will be very happy to state that they are 18th out of 20 providers, etc.

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm