Scottish Widows is certainly getting its brand recognition in early.
The City of Edinburgh Council’s festival of football saw Widows’ sponsorship of the programme.
Around 3,000 children take part every year in the programme.
The sponsorship deal will run for two years and helps fund new equipment such as footballs, bibs and helping with organisational costs. Luckily, the children do not have to play in the Widows’ cloak or their accident insurance premiums might go through the roof.