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Why, why Y-fronts, Delilah?

I always thought that if I ever did Correspondent&#39s Week, I might do it in the style of Bridget Jones&#39 diary. However, it is not a good week for counting glasses of Chardonnay and definitely not for counting vodka and Red Bulls.

It&#39s festival time in Edinburgh and it promises to be a stamina-challenging week. I have two press events to attend, including the legendary Scottish Equitable Asset Management festival fringe event involving over 70 journalists and their partners.

Scott White says I am not a real Aegon UK PR team member until I have weathered this marathon event. So the pressure is on.

The Seam event is on Saturday but the festival starts for us on Friday at 4.30pm when Scott briefs the team. This is when we get to find out which shows we are going to see and which journalists are in each of our groups. Scott has held back this information until the 11th hour to prevent any team squabbles, attempts to swap shows or indulge in any journalist trading games.

Journalist Pokemon, as suggested by one hack later on Saturday evening, would be a fascinating concept.

Scott, renowned in the industry for his abstemious ways, gives strict instructions for us all to have early nights and cups of cocoa to set us up for the following evening.

Although the day begins ominously rainy, by the time 4pm comes round it&#39s glorious sunshine and the eternally sparkling Louise McVicker and I get the glamorous job of picking up the journalists from the hotel.

On arrival at Aegon House, Scott seeks me out, furrowed brow. Something is concerning him. It turns out to be Tony&#39s new shirt – a very 70s khaki safari number which Scott says he last saw on David Attenborough in Life on Earth. Scott is not happy but I reassure him that it is extremely stylish and just the thing for such a well-known aficionado of the easy listening genre (honest.)

Then it&#39s time to go back into town. Our show is the pseudo French rappers Priorite a Gauche. They are hilarious and I am very relieved as I have also booked tickets for this show for the second journalist event later in the week.

We then proceed to the hotel for drinks and supper, after which a select group of revellers moves over the road to the Bank Bar. We are definitely in vodka and Red Bull territory now. There is a mild flurry of excitement as we spot ex-Blue Peter presenter John Leslie at the bar.

The bar eventually closes and an even more select band rolls on to the pub next door, a dark basement and not one of Edinburgh&#39s more salubrious establishments. However, the atmosphere is transformed when Bonsignore and Steve McDowell lead the group crooning. After being treated to a Dean Martin medley, I decide enough is enough and leave them to it.

Fast forward to Wednesday and it is all a bit familiar. This time, the team is from Scottish Equitable&#39s new employee benefits division and the journalists are mainly protection and pension specialists – very sophisticated.

At Indigo Yard, we drink pitchers of Margaritas and other strangely-coloured concoctions, which ensures that Priorite a Gauche are just as hilarious as on Saturday although I have to argue with the bouncer to get in after being delayed trying to track down a missing journalist mobile.

So now it is Friday. In the words of Bridget Jones: journalists (and partners) entertained – 77 (vg), event-related disasters – nil (vg), Out of Contexts – goodness knows (v scary), vodka and Red Bulls – don&#39t know (oh dear).

So at the end of the week, does this make me a fully-qualified member of the Aegon PR team? After all this, I certainly hope so.

The Diary understands that Aberdeen Asset Management is desperately steering its way through an etiquette minefield having taken upon itself to build industry bridges by inviting key contacts to a Tom Jones concert.

When organising how to be the perfect host at the Welsh sex bomb&#39s concert, it seems AAM has set itself up for a PR nightmare.

While loathed to be labelled sexist, the Diary believes the fund manager is overwrought wrangling with the appropriateness of issuing girls with skimpy smalls and boys with boxers to throw at the gyrating love god, in keeping with decades of tradition.

The Diary suggests the Scottish host should simply operate a bring-your-own policy and not get its knickers in a twist.


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