View more on these topics

Who has topped The Platforum’s latest AUA table?

Cofunds has maintained its top spot on The Platforum’s latest assets under administration table for Q4, growing its AUA by over 10 per cent to £64bn as at 31 December 2013.

Novia, Aviva, Raymond James, and Aegon also all grew their platform assets by at least 10 per cent in the three months to end of last year. 

Aegon saw assets increase by 35 per cent, Aviva increased assets by 24 per cent, Raymond James boosted assets by 11 per cent and Novia by 10.42 per cent.

In total advised platform assets hit £265.3bn.

Overall sales fell during Q2 and Q3 but finished the year strongly with gross sales at £17.51bn in Q4, up from £15.94bn in Q3.

Cofunds, FundsNetwork, Skandia and Standard Life all added more than £1bn in Q4.

Over the last three years, the market share of the five biggest platform providers has shrunk dramatically, from 84 per cent to 66 per cent between Q4 2010 and Q4 2013.

The Platforum head of adviser platforms Freddie Findlater says: “Trying to fit platform assets into neat boxes is harder than ever. Some support institutional business to business, others support execution-only platforms, more will support new corporate business. Some are clearly Sipp providers in new clothes. Others are asset managers in disguise. We think platforms will continue to evolve this year.”

Source: The Platforum 
Platform AUA £bn (30th Sep 13) AUA £bn (31st Dec 13) % change













Standard Life




James Hay









News and expert analysis straight to your inbox

Sign up


There are 5 comments at the moment, we would love to hear your opinion too.

  1. I suspect these are a load of twisted figures. Cofunds includes all their institutional assets. Fidelity adds in everything whether on their platform or not. The only honest figure looks like coming from Skandia.

    These stats might be more useful if they could show what the AUA are through the adviser channel only and then (in the case of Fidelity) only what is on their platform and not those funds purchased off their platform (either directly or on other platforms).

  2. Centaur comment testing 17:15. Please ignore

  3. Doesn’t the old pre platform Skandia Life book of business account for a large chunk of the Skandia AUA? That leaves only Standard Life Wrap and Transact as 100% adviser only and all unbundled wrap business by my reckoning.

  4. Stanley

    Skandia was always a platform (although the term hadn’t been coined in the 80’s) even from inception. They always offered a wide range of others funds while Transact wasn’t thought of and Standard was flogging With Profits.

  5. Tim Skelton-Smith 6th March 2014 at 8:28 am


    The figures here are Skandia Investment Solutions platform only.

    Tim (Skandia)

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm