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Whiteaway Laidlaw Bank acquires Link Loans

Former Manchester Building Society subsidiary Whiteaway Laidlaw Bank has acquired secured loan lender Link Loans.

WLB, a specialist bank which was acquired by RBS Equity Finance in January, will rebrand following the acquisition of Link.

WLB new business director Stephen Johnson says: “Link loans has made a real impact in the secured loan market, achieving an enviable reputation for its service delivery and product innovation, and we believe it is a business that will benefit greatly from being part of a specialist bank.”

Link joint managing director Philip George says: “By joining the bank we will be able to leverage our key strengths of product innovation and market leading service, and with access to retail funding we are able to deliver a wider range of even more competitively priced products. We are wasting no time in making this deal work for Link and are delighted to be announcing a complete revamp of our entire product range.”

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