Everybody in the advertising and marketing industry knows that brand loyalty is all about giving the customer value for money, delivery of promises, a high standard of service and convenience.
Sadly for advertising mogul Lucian Camp, these are qualities that his favourite brand lacks. The CCHM chairman is, of course, talking about his love for Tottenham Hotspur.
Musing in his firm's newsletter over how a man's relationship with his football team is often his only truly monogamous affinity, Camp says: “The fact that on every practical consideration I would be better off supporting Arsenal is so completely, totally and utterly relevant that I am angry with myself even for mentioning it.”
Maybe this year will be different. No, probably not.
Barclays Global Investors really knows how to have a good time. Possibly the most toe-curlingly embarrassing event the Diary has ever attended has to be the BGI cocktail party last week.
Guests at the swanky affair were forced to stand in a circle chanting the words “Barclays, Global, Investors, cocktail, pop” like some cultish shamans chanting a pagan mantra.
The lucky ones holding champagne bottles then had to pop their corks on the command of the party girl conducting the surreal event.
Even PRs were too embarrassed to join in but sympathy must go to the poor BGI staff who had no choice but to sing the company anthem with a smile on their face. The Diary wonders what they get up to when there are no outsiders present.