View more on these topics

Which? to offer in-house protection advice

Consumer champion Which? is to offer in-house protection advice to its mortgage customers later this year, Money Marketing can reveal.

Which? Mortgage Advisers’ customers are currently directed to LifeSearch. Which? will begin advising on life and critical illness cover and income protection  as well as mortgages from the autumn.

Which? will continue to partner with LifeSearch for consumers enquiring about protection through its other services, such as the Which? Money Advice helpline. The company says it will keep the channels it uses for protection advice under review.

The body will launch its own protection panel though providers are yet to be confirmed.

A spokeswoman for Which? says: “As an extension of our offering, Which? Mortgage Advisers will soon be offering no-obligation protection advice to help people safeguard their mortgage should anything happen.

“Our impartial advisers will provide people with jargon-free information and work to find customers the best deal for their needs from all the major providers.”

London & Country sales director Michael Aldridge says: “It is an interesting idea for a consumer group to be getting into protection advice. Of course, Which? has been advising on mortgages, so it would seem the natural progression that they dip their toe into this side of things.

“It is another option for consumers and another place for them to go and receive advice on the protection that we all need.”


News and expert analysis straight to your inbox

Sign up


There are 6 comments at the moment, we would love to hear your opinion too.

  1. Am I alone in thinking that there is a conflict of interest here with Which? evermore in the position of gamekeeper and poacher. How can they be expected to give an honest appraisal of financial services when they run a business in the sector.

  2. Talking of “conflict of Interest”

    Wheatley, award, project innovate etc etc etc

    Could there be a trout tickling under the table ?

  3. Not enough moolah from mortgages alone then?

  4. The Cynical Broker 25th June 2014 at 11:04 am

    So let me get this straight, Which? the consumer champion is to offer protection to its mortgage customers via a ‘panel’ of providers. Why are they not offering whole of market protection advice, as you would have expected from such a staunch advocate of choice, advice and service ?

    On the back of their award to the FCA’s Martin “Positive Change” Wheatley this all seems a little odd to me!

    p.s. Nice little love in from L&C too !!

  5. Simon Whittaker 25th June 2014 at 11:12 am

    I am a great fan of Which? and the work it does to ease product comparison and its campaigning work. How does this sit with actually providing services itself – Mortgages, Legal and now Insurance Protection. Any semblance of impartiality is blown away – particularly as it cosies up to the financial services regulator. And does their constitution permit them to waste £1.5m a year on the losses of their mortgage broking service? They have surrendered the moral high ground for zero benefit to anybody.

  6. Is it using the governement friendly definition of advice here?

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm