Consumer champion Which? is to offer in-house protection advice to its mortgage customers later this year, Money Marketing can reveal.
Which? Mortgage Advisers’ customers are currently directed to LifeSearch. Which? will begin advising on life and critical illness cover and income protection as well as mortgages from the autumn.
Which? will continue to partner with LifeSearch for consumers enquiring about protection through its other services, such as the Which? Money Advice helpline. The company says it will keep the channels it uses for protection advice under review.
The body will launch its own protection panel though providers are yet to be confirmed.
A spokeswoman for Which? says: “As an extension of our offering, Which? Mortgage Advisers will soon be offering no-obligation protection advice to help people safeguard their mortgage should anything happen.
“Our impartial advisers will provide people with jargon-free information and work to find customers the best deal for their needs from all the major providers.”
London & Country sales director Michael Aldridge says: “It is an interesting idea for a consumer group to be getting into protection advice. Of course, Which? has been advising on mortgages, so it would seem the natural progression that they dip their toe into this side of things.
“It is another option for consumers and another place for them to go and receive advice on the protection that we all need.”