Which? Mortgage Advisers has struck a deal with LifeSearch that will see it refer customers with protection needs to the firm.
Which? says it has already begun referring customers to Lifesearch, which offers independent advice.
LifeSearch chief executive Tom Baigrie says “We are delighted that Which? Mortgage Advisers has decided to entrust the protection needs of their clients to LifeSearch. It is a specialist area and it makes sense to team-up with a company like LifeSearch which can offer both scale and quality of advice.”
In September, LifeSearch signed a deal with comparison site Gocompare.com to offer free telephone-based protection advice to Gocompare users.
In February, it entered into an exclusive deal with Comparethemarket.com to refer users looking for life insurance.