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Which? Mortgage Advisers in referral deal with Lifesearch

Which? Mortgage Advisers has struck a deal with LifeSearch that will see it refer customers with protection needs to the firm.

Which? says it has already begun referring customers to Lifesearch, which offers independent advice.

LifeSearch chief executive Tom Baigrie says “We are delighted that Which? Mortgage Advisers has decided to entrust the protection needs of their clients to LifeSearch. It is a specialist area and it makes sense to team-up with a company like LifeSearch which can offer both scale and quality of advice.”

In September, LifeSearch signed a deal with comparison site to offer free telephone-based protection advice to Gocompare users.

In February, it entered into an exclusive deal with to refer users looking for life insurance.



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There are 8 comments at the moment, we would love to hear your opinion too.

  1. Many telephone based life insurance operations have fallen by the wayside due to competition, falling sales, clawback etc etc. But Lifesearch continues onwards and upwards! Hats off to Mr Baigrie, and the rarely mentioned Mr Davies.

  2. Which? says it has already begun referring customers to Lifesearch, which offers free independent advice.

    So they work for free?

  3. I am a fan of outsourcing to 3rd party professionals, but if it is ‘free’, how are Lifesearch paying their bills?

  4. Free advice? Who is paying for it? or should that be Which?

  5. Lets face it Which? is no longer an impartial consumer champion and its time the public was made aware of the fact.

  6. The advice itself is free as clients can and do walk away at any time after receiving advice and pre-application underwriting without charge. It’s only when they buy that commission comes into play.

    I think using the word ‘free’ makes it clear to consumers that they won’t have to pay anything to speak to an adviser and receive advice, as you would with a solicitor.

  7. Lifesearch get paid the commission from selling the Life cover off the back of it, which is incorporated into the customers premiums, & they also tie them in for 2 years too…. So not as Free as you’d think but they do a good job to be fair..

  8. The implications of commission on price is so misleading on the general public as demonstrated here. If an intermediary does not charge for advice and the product is no more expensive by using them then what is the issue with the intermediary receiving commission?! For example legal and general often charge lower premiums through an intermediary than by applying directly to them. I think people forget that commission remunerates an individual for doing work the product providers staff has not had to do. Considering this and the regulatory changes pending there always has and always be a trend for intermediaries to advise and receive commission for doing so.

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