Which? magazine managing editor Graeme Jacobs is set to join the FSA as head of consumer information.
Jacobs will join the FSA this Easter after 10 years with Which?, the magazine of the Consumers Association.
Which? has been highly critical of the role of the FSA in a number of areas including with-profits, endowments, pension misselling, polarisation and orphan assets.
The appointment comes at a time when the Consumers Association's recent report on with-profits is still causing reverberations throughout the industry.
Jacobs rejects suggestions of being a poacher turned gamekeeper. He says:
“I see the move as a natural progression for me. I want to help consumers and this is an extension of what I have done here at Which? I do not see any conflict in the move.”
The FSA says the appointment is in line with its objective of increasing consumer protection and promoting public understanding of the financial system.