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What’s in a name?

Rumours of Standard Life policyholders banding together to fight the life office’s pending demutualisation has reminded the Diary of the importance of branding.

Gossip suggests that the collective’s working name is the Standard Life Action Group, with aggrieved policyholders seemingly oblivious to the rather unfortunate acronym.

The Diary has not been so (childishly) amused since it realised what Pointon York Sipp Solutions spells out.



•The Diary is launching an appeal to find whoever created a somewhat stinging attack on Millfield’s multi-tie proposition. Likening the IFA’s share price to a downhill ski run, the person clearly has a rather large axe to grind. Surely not a disgruntled Inter-Alliance employee?To see the none too flattering skit, visit Urgent diary, urgent […]


Do you think the misselling of with-profits bonds is widespread?

Tories set to reveal savings plan

An increase in the limit on tax-free Isas will be floated by the Conservatives today.The Tories will unveil a series of proposals including designed to stave off the UK savings crisis. Proposals are thought to include a lifetime savings account that would match part of savers contributions with payments from government.The paper will be the […]

DWS launches ratebuster

DWS has unveiled the DWS ratebuster, an Oeic that has been designed to offer a higher return than bank and building society accounts with the attraction of capital protection.


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