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West Brom partners with Axa Bancassurance

West Bromwich Building Society has partnered with Axa Life Bancassurance to provide protection, investment and pension products in its branches.

The appointed representative agreement sees West Brom’s advisers advise exclusively on Axa’s products.

In addition, the Elevate platform will be implemented in-branch, and a protection sales force will now distribute Axa protection products on a tied distribution basis.

Previously West Brom worked with Aviva.

Axa Life Bancassurance director Simon Philp says: “This is an exciting partnership for us and represents a strong endorsement of our capability. I believe Axa has the right products and platforms, underpinned by proven expertise and delivery in this environment to meet the needs of West Brom’s customers.”

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