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Wesleyan website is revamped to boost ease of use

Wesleyan Assurance Society is relaunching its website after an

overhaul which it claims will make it easier for customers to manage

their finances through a variety of online tools.

The website has been revamped to include several online calculators,

enabling customers to estimate their potential mortgage repayments,

inheritance tax liability and the impact of infla-tion on their

savings.

The introduction of unit prices on the website allows customers to

track the progress of their investments online. Wesleyan products can

now also be bought through the website.

Following a revamp of its navigation tools, Wesleyan says it is

easier for browsers to search for product specifications on the

website, download application forms and request appointments with one

of its advisers.

The society has appointed Jo Cardwell as its new head of marketing.

She steps up from her previous position as marketing manager, where

she helped with product strategy and the launch of Wesleyan&#39s

stakeholder pension scheme. Before joining Wesleyan four years ago,

Cardwell was product marketing manager for Clerical Medical.

She takes responsibility for the marketing of all brands in the

Wesleyan Group and is set to lead a review of the society&#39s product

range.

She says: “This is just the first step in a range of website

developments we are making for the benefit of our customers. More and

more of our customers want to deal with us via the internet and they

can now do this effectively through the new website.”

Interim managing director Frank Brooks says: “Jo will be leading a

very capable marketing team, which is vital in the highly competitive

financial services marketplace. Her experience will be a great asset

to the society.”

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