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Wesleyan completes revamp

Wesleyan Assurance has completed a six-month restructuring of its marketing team to keep pace with the changing financial climate.

The new-look team is the brainchild of head of marketing Jo Cardwell, who was appointed early in 2001 to reorganise the marketing department to improve efficiency.

Job descriptions and staff structures were assessed and a series of new appointments made to meet the demands of an increasingly busy department that has recently overseen the launch of three products.

The most recent arrival to the 23-strong department is Ros Burch, formerly an account director at marketing agency Proximity London, who took up the new role of marketing communications manager in September.

Earlier in the year, Michael Ennion joined the product team as product strategy and development manager from the product team at the Homeowners Friendly Society. Michelle Mahiques was appointed as product manager (savings and investments) from Axa&#39s marketing department.

The first project handled by the new team was the launch of Wesleyan Savings Bank&#39s guaranteed equity bond, which is available to investors until the end of November.

Cardwell says: “The team now has a broad base of expertise that can bring Wesleyan products to a new audience and enhance our reputation as a leading financial services provider.”


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