Wesleyan Assurance has appointed James MacDonald as its new managing director.
MacDonald was previously managing director of Rover Cars UK and of BMW Financial Services.
He will take up the role in December.
Wesleyan chairman and acting managing director Lowry Maclean says: "This appointment demonstrates the Wesleyan's commitment to differentiate itself in the financial services industry by taking the opportunity to recruit a highly experienced professional manager from outside the industry.
"James with his experience of brand development and strong customer service focus keenly honed in the motor industry, is the right man to lead the group into the Millennium."