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Wells Street Journal: Where’ve they Aegon?

A thought experiment:

You are in charge of pensions and communications at an insurer. Plans are afoot for a big reveal. If it goes well, it could bring in thousands of new customers. Would you a) want technical experts on hand to explain/spin it to journalists or b) send all your boffins on an office day out leaving frustrated hacks with nothing more than an unclear press release?

This week Aegon (sort of) revealed a charging structure it says is auto-enrolment compliant, despite including an extra (undefined) charge on active members.

Slow though they usually are, the hacks at WSJ sister title Money Marketing are still not entirely sure about the new charging structure because, despite it being one of the firm’s most important announcements of the year, not one person was on hand to explain it.

Apparently, the people in charge of pensions and communications at Aegon chose option b) and ferried everyone off to a workplace pensions away day.

The closest Aegon could get to arranging a Q & A with someone who understood the new plan was through a press officer, who emailed questions to those in the know but not in the building.

WSJ can’t figure out why anyone would drop-kick all their pointy heads into some rundown conference room in a hotel in Slough on the day of such an important press release.



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