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Wells Street Journal: The PR warning that keeps on giving

“I will find you and I will kill you”. So began the calm, reflective note sent to all staff at the Farringdon-based PR firm featured in last week’s WSJ scoop.

To recap, the sender had warned staff to take care when speaking to Money Marketing reporters owing to the return of the much-feared diary page. And it doesn’t appear the source of this message – a slightly unfair one in MM’s opinion – was too happy that it subsequently became the subject of a diary piece. 

The chilling threat of cold-blooded murder was followed by a phone call to the MM news desk asking who wrote the piece and demanding the name of the source.

After forgetting the first rule of PR last week (all publicity is good publicity), they also appear to have forgotten the first rule of journalism (never reveal your sources). After laughing for a couple of minutes the hack who took the call very politely rejected the rather bizarre request. The benevolent mood, probably on account of the previous night’s Headlinemoney victories for MM, is unlikely to be repeated if a similar call is made again.

On the matter of who writes this column, everyone working at Wells Street Towers takes collective responsibility for what appears here. Unless it’s contempt of court in which case McMillan can go to jail on his own.

Click here to follow the Wells Street Journal on twitter 

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The latest edition of Newsbrief counts as 1 hour of structured CPD and covers the regulatory and marketplace changes that took place during April 2014. Visit the Money Marketing CPD Centre to answer 10 multiple choice questions and complete this CPD activity. Just click into your CPD Plan and you’ll find each month’s marketplace changes round-up in your activity list.

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