Infamy! Infamy! They’ve all got it in for me (well us, actually). Just five weeks in and the Wells Street Journal is gaining an impressively troublesome reputation among financial services flacks.
We hear that PR firm Lansons sent out a fierce missive to all staff last week warning them to watch their mouths when speaking to any reporters at sister title Money Marketing.
The reason? Well, senior staff are a bit worried about one or more of their underlings appearing in the weekly diary page which now adorns the inside back of the shiny new (ex-pink) magazine.
The good old PR rule of “all publicity is good publicity” has obviously gone out of the window.
But it wasn’t always this way. Quite the opposite, in fact.
Before the old MM diary page was canned in 2008 (probably the least significant consequence of the credit crisis), the Farringdon-based PR firm might well have taken out an annual sponsorship, given the number of times its staff (well, a couple in particular) appeared within it.
The recent staff warning came with an anecdote about how one young Lansonite had previously been stung by an MM diary piece after being photographed at a “scandalous” party.
Under the current editorial regime, we’d like to reassure anyone concerned that we’d never stoop so low. And in any case, we have far better and more interesting things to write about.
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