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Wells Street Journal: More sex please, we’re Apfa


Normally journalists are accused of adding spice and intrigue where it has no right being. So one hack from WSJ sister title Money Marketing was shocked at being forced to respond to the suggestion the magazine’s editorial coverage should go down market.

And where did this request come from you ask?

Was it Piers Morgan? Or Katie Price perhaps? Way off.

At last week’s one day international between England and New Zealand at the Oval, Apfa director general Chris Hannant – emboldened by a glass or two of rosé – approached startled pensions reporter Sam Brodbeck and gave his honest feedback.

“I want to know who’s sleeping with who”, he said, waving away protestations that issues such as dealing with insistent clients, or indeed the future of his own trade body, were possibly more important to advisers.

But Hannant wasn’t done there. As England’s batsman battled to stay in the match, the Apfa boss declared he didn’t read the trade press in any case, but that a bit of slap and tickle might tempt him back.

Back on the field, a half an hour stop for rain meant the controversial Duckworth-Lewis rules came into effect.

England’s brave fightback came to a damp end, and the Kiwis romped home. As Hannant stumbled home, thousands of fans asked themselves not how England’s cricketers could turn around the series, but whether Money Marketing would bend to Apfa’s will and embrace the gutter.



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