Wells Street Journal: Life in the goldfish bowl

Goldfish

The modern world is full of battles over privacy. Take Edward Snowden’s fight with the US government over his leaking of top secret documents detailing the White House’s surveillance programme.

European regulators also seem keen on creating a bugging culture.

For instance, the latest Mifid II proposals include rules that could compel advisers to record all forms of communications – including face-to-face meetings – for five years in a bid to combat market abuse.

But it appears Essex advisory firm Arcaria Financial Solutions has taken the plans a step further. In an act of stunning commitment to due diligence, the firm has launched
a live web ‘stream’ of Molly, the office goldfish.

Visitors to the firm’s website are able to catch up with her 24 hours a day and ensure she is not investing client money on renovating her underwater castle.

According to her biography, Polly is nearly a year old and a good listener. However, life has not been smooth – her long-time partner Ollie was “too boisterous” and had to be relocated to a pond.

Whether other advisers will follow suit and invest in such sophisticated monitoring systems following the latest round of levy increases remains unclear.