View more on these topics

The right voice and singing too soon: The Wells Street Journal

A weekly account of the curious goings-on in the world of financial services

It’s all in the voice
There is an intricate and highly specific art to choosing the perfect voice for a certain product; from the obvious choice for a certain gender to a certain accent, right down to the specifics of pitch, intonation and clarity.  So when WSJ saw an email from Bridgend-based Magenta Financial Planning this week looking for recommendations for its “tone of voice” research, we got thinking. As Magenta is based in Wales, one would assume it logical to choose someone with a Welsh voice for the role. Which celebrity or spokesperson would then suit a financial planning firm?

WSJ has no idea, but knows these gigs can go far – think Billy Connolly and Isla Fisher as the voices of ING. WSJ has a personal favourite voiceover artist it would choose for all occasions: the confident, calming and ever-so-slightly sexy voice of the Piccadilly line.

Don’t sing too soon
Amid all the reports last week about Asda’s failed merger with Sainsbury’s, WSJ took note of a few intriguing articles about the deal. One such report detailing the behaviour of Sainsbury’s chief executive Mike Coupe immediately after first signing the deal last year caught our eye.

It seems Coupe was caught humming Ginger Rogers’ We’re in the Money by rolling television cameras. WSJ feels Coupe may not be humming a similar tune since the Competition and Markets Authority put the lid on the £3bn deal which would have created Britain’s largest supermarket group. Sainsbury’s restructuring costs were revealed as £46m in results last week, while year-on-year profits were down a third. It seems Coupe later apologised for the “unfortunate choice of song” that appears in 1933 film Gold Diggers and Broadway musical 42nd Street.

Out of context

“It’s all about cannibalisation”

Soprano Consulting’s Stuart Dyer describes the immediate future of the platform industry

“It includes the phrase ‘vaginal swabs’”

It is not all financial planning for Bamford Media’s Martin Bamford, as he writes up a Human Factors training blog

“It’s about time it’s led to the hangman’s noose, and sent back to the stone age whence it came”

One Money Marketing website commentator is not a fan of the FCA’s handbook

Separated at birth

The Pension Superfund chairman Chris Hitchen

English actor James Fleet
Send your suggestions to @mm_wsj.

Recommended

Royal London Asset Management

The lifetime allowance ‘timebomb’

Steve Webb, Director of Policy and External Communications at Royal London, explains why over a million workers need to know about it, and what to do. Our new policy paper explains why the lifetime allowance (LTA) is set to change from being a concern to a small minority of savers, to a mainstream concern in […]

1

What must the RDR and FAMR reviews achieve? Industry heavyweights weigh in

With the FCA publishing a call for input on how it should approach its reviews of the RDR and the Financial Market Advice Review, has the regulator got its focus points right? Too many customers are making big decisions alone It’s clear many consumers are left making big financial decisions on their own or are […]

client financial data
1

Ex-Standard Life platform distribution head hired by Bankhall

Support service provider Bankhall has appointed former Standard Life head of strategic platform distribution Campbell Stanners to the newly-created role of advisory relationship director. Stanners left Standard Life Aberdeen last month among other senior figures following a restructuring. Stanners spent 10 years at SLA, where he was a head of strategic platform distribution. Prior to […]

3

FCA fines five directors over pension transfer failures

The FCA has fined five directors over failings in their pension transfer business. The regulator says three firms acted “without integrity” and mislead the FCA over their conduct. The Financial Services Compensation Scheme has had to pay out close to £30m to affected customers whose money ended up in high-risk investments. Notices have been issued […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com