As you can see, the Money Marketing website looks very different than what you are used to. A lot of work has gone into the redesign, and I wanted to take a bit of time to explain the new look and why we have made the decisions we have.
When we redesigned the magazine just over a year ago, it was a radical departure for an iconic 29-year-old brand. It was really encouraging that the new format was so well received (and meant that we could breathe a huge sigh of relief!). Now we are looking to bring that same sense of energy to our digital content.
The new site ties in more clearly with the magazine, but it is about much more than that. This is not change for change’s sake. From the outset, the redesign has been about showing off the great content that Money Marketing has to offer, be it in depth analysis, breaking news, or commentary from our exclusive big name columnists such as Neil Woodford, Nic Cicutti and Paul Lewis.
It is much more streamlined so that you can find the articles, blogs and videos you’re interested in much more quickly. The site is fully responsive, so that you can read it on your desktop, mobile or tablet.
As part of this process, to access our content online we are asking readers to register their details with us. It only takes a few minutes to sign up, and once you are registered on one device there is no need for you to log in again. Most importantly, it is free – allowing you to continue to access all the news and insight you have come to expect from us.
The advice market is evolving, and so are we. It would be naïve of us to think that everyone wants to consume all of our content in the same way, all of the time. By registering, we can provide tailored content on the areas of the market you advise on and the sectors you are most interested in – and strip away the rest.
One of the great things about Money Marketing is the sense of community among our readers. The new site will look to build on this through our comments section, which typically attracts over 600 comments a month. Once registered, advisers can edit their profile, add a picture and a few short lines about their background – this will serve to build the sense of profession among peers and, crucially, clients and the wider industry.
So that’s it. Myself and the Money Marketing team will be looking to hear your feedback directly through regional adviser roadshows over the coming weeks. I’m really keen to hear what you think; what works for you, and what we could improve. You can let me know in the comments section below, or email firstname.lastname@example.org