My Money Adviser is launching a website that allows IFAs to expand their internet presence through sites that share branding with professional partners such as lawyers and accountants.
The MultiSite enables IFAs to co-brand ecommerce sites with third parties, allowing the IFAs partners to refer their clients to the adviser's site, giving access to My Money Adviser's usual ecommerce functions such as fund supermarkets, sharedealing services and life and critical illness products while remaining within a site bearing the professional partner's logo.
My Money Adviser, which says the new launch has come in response to demand from IFAs for a greater ecommerce presence. Each additional MultiSite costs half the price of a regular website.
My Money Adviser managing director Ann-Marie Martyn says: “Recent developments such as stakeholder have caused many advisers to renew their efforts to attract introduced business and corporate clients for employee benefits. The new My Money Adviser sites may be used to brand sites and offer specific ecommerce to individual workforces and client groups.”
Martyn says: “This allows both the adviser and the partner company to offer a wide range of services and share commission income, if they so wish. Likewise, professional contacts are an important source of business and a Multi-Site can help present a seamless service over the internet.”
Hulbert Financial Services proprietor Jeremy Hulbert says: “This is a way of implying a multi-practice on the web. I can see IFAs being happy to do this as it will imply a respectability to have a lawyer or accountant's logo on the site.”