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Website for gays teams up with MSN

The website says the gay market is one of the most lucrative in the country and estimates it is worth £95bn. It says the average £30,000 earnings for gay men and women is significantly higher than the national average of £19,000. Average disposable income in the gay population is higher, as is ownership of pension plans and shares.

The website has also found that gay and lesbian e-commerce activity outstrips non-gay web use. It believes that financial services companies could exploit this by looking at gaining greater coverage on the internet through advertising and sponsorship.

Gay.uk.net becomes the main content provider to MSN&#39s Love and Relationship channel.

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