Webline is to power the new GI and mortgage proposition being set up by Bankhall founders Paul Hogarth and Simon Taylor.
The proposition will be offered to Bankhall members and the wider market with hopes to create a major distribution infrastructure in the mortgage and GI adviser marketplace.
Hogarth is still at Bankhall as a consultant while Taylor left the firm in August.
Webline says work is already under way on providing a protection quotes and e-submission service, an ASU quotes and e-submission service, integrated links to Mortgage Brain and Trigold, and a home contents and insurance proposition.
Paul Hogarth says: This is a really exciting new venture to be a part of and we are delighted to have established a wonderful working relationship with Webline.
Webline executive chairman Paul Holland says: This new offering will set the standards by which others will be measured and Webline is delighted to have been chosen to pull the technology together.