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Webline pledges to spend £250,000 to boost service

Webline has vowed to invest £250,000 to upgrade its service after holding a user forum to get feedback on how it can improve its offering.

The initial focus will be on introducing greater flexibility of commission sacrifice options, better monitoring of cross-selling activity and conversion ratios of quotes to applications. Webline says it will allocate £250,000 over the next 12 months to fund these enhancements.

The quotation and application portal, part of Capita’s Enabler proposition, held its latest user forum this month on Spitbank Fort in the Solent. It asked customers to prioritise the main features that they would like to see added to the portal.

Client services and operations director Matt Humphrey says: “This year’s user forum provided some fantastic feedback, which gave us a real insight into what our customers are thinking.

“More than 30 of our major customers attended the forum and were invited to suggest service enhancements or new developments they would like to see. Subsequently, there are now 10 clear areas for us to focus on. We estimate that the projects most in demand would cost about £250,000 in total to develop.”

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