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Webline launch annuity comparison service

Webline has announced the launch of its annuity comparison service with the backing of four major product providers.
Norwich Union, Prudential, Friends Provident and Standard Life are supporting the new system while other providers are under development for forthcoming releases.
Webline managing director Paul Holland says the system is the first fast and effective alternative to paper-based annuity quotation research.
The system aims to ease the sales process while still providing the comparison information required under FSA regulation.
Standard Life sales technology manager Peter Brutin says: “The Webline annuity comparison service is a great example of how e-commerce can help advisers to reduce costs and even improve customer service.”

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