View more on these topics

‘Web is way to HNW clients’

The spiralling cost of acquiring high-net-worth clients is persuading more IFAs to use e-marketing to attract new business, according to research by MDRC for Winterthur Life.

It found that the cost of acquiring new wealthy clients has increased from 3,850 per head in 2002 to 5,271 in 2004.

E-marketing as a means of generating leads has grown faster than any other method. The number of IFAs who say they have generated leads via e-marketing has grown from 9.7 per cent in 2002 to 24.3 per cent in 2004.

The number of firms advertising fell from 18 per cent to 15 per cent.

Winterthur Life sales director David Thompson says: “This impressive growth in use of the web is a wake-up call for many IFAs to question whether their internet proposition is developed to attract HNW clients.”


Wagstaff set to join New Star

Wagstaff will start in September. He was most recently managing director of M&G’s UK retail business with 15bn under management. He resigned in June 2004 after seven years at M&G, saying he wanted to spend time with his family before thinking about his next move. The announcement comes as New Star plans to increase its […]

Plum launches new software

Plum Software has launched new IFA software with features including extended branching and priorities capabilities.Plum says IFA firms can now tailor database access according to identities and logo with the software also helping to manage and monitor compliance and co-ordinate marketing across different offices.It says the priorities option allows firms to set up their own […]

Axa recruits two fund analysts

Axa Investment Managers has appointed Keith Robinson and Stephanie Walsh as fund management analysts. Robinson spent three years at Isis and Walsh spent four years at Morley FM.

Roger sanders

Helm Godfrey deputy chairman and director believes that small IFAs should stick together and create a stronger offering and his recent merger proves just that. Sam Shaw met him to discuss the company’s plans for the future

Neptune’s Burnett looks beyond Greece

Watch Rob Burnett, manager of the Neptune European Opportunities Fund, discuss the Greek bailout deal and its potential implications for European equities. In the video Rob discusses: Why, with the Greek crisis receding, markets can now focus on Europe’s strong fundamentals The resilience of European markets and why the recovery is on a solid footing […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm