Positive Solutions chief executive Jim Reeve says the firm is better equipped to serve the mass market than either bancassurers or insurance companies.
He told over 1,000 IFAs at the company’s annual partner forum in Birmingham last week that the firm’s next phase would be even more successful, with product providers clamouring for distribution through PosSol.
Reeve spent 25 years at Zurich before joining Barclays Financial Planning in 2004 and said both these models were failing to serve the mass market.
He said: “I believe that our greatest achievements are yet to come. Together, we will transform this industry and achieve the most client-focused financial business the UK has ever seen.
“Providers will be desperate to do business with us as no other distributor will be as profitable for them as PosSol, leading to exclusive products and services for our partners.”
Reeve promised partners and stakeholders, like Aegon, strong growth both in new business figures and profits.
He said that even the regulator will champion PosSol.
“The FSA will trust us implicitly as the epitome of TCF and a role model for the industry and it will be delighted if every IFA can join Positive Solutions,” he said.
Advisers heard assurances that standards will rise under Reeve’s leadership and technology improve.
He said: “Leading-edge technology, services and products will ensure you look good in front of clients every time and they will tell their family and friends about Positive Solutions. We hope you will continue to be as loyal and passionate about the business as you are today.
“Two years have been spent seeking out a new chief executive. David Harrison wants me to take it on to a totally new level and I am not here to let him down.”